Amanda Winberg Design

About me

Creative shift

2023

This is a Hyper Island group project in the product and services course, partnered with Creative Shift at UAL. Creative Shift aims to support underrepresented art students across campuses with a hybrid community and wants a communication strategy to promote it. Our group focuses on fostering a diverse, culturally aware, and inclusive university community. We aim to view art schools uniquely, prioritizing attraction over mere advertising. Our ideation revolves around the impactful concept of "What’s Your Story?"

This was our deliverables

This is a Hyper Island group project in the product and services course, partnered with Creative Shift at UAL. Creative Shift aims to support under-represented art students across campuses with a hybrid community and wants a communication strategy to promote it. Our group focuses on fostering a diverse, culturally aware, and inclusive university community. We aim to view art schools uniquely, prioritizing attraction over mere advertising. Our ideation revolves around the impactful concept of "What’s Your Story?"

This was our deliverables:

Online gallery

The idea is to have an interactive metaverse gallery where students can show their art and share stories. Creating a metaverse with music, setting up online discussion spaces, providing networking opportunities, and building a community through storytelling.

Strategy

UI/UX

Service design

My main responsibilities

Brand & UX/UI

Social media

Creative Shift runs an Instagram account called “ConnecttoNetwork,” managed by students following UAL policies. The solution involves a smart strategy, ensuring everything fits together well, and creating a special community space. Developing templates for engaging content.

Brand guidelines

Establishing a consistent visual identity for Creative Shift that is guided by UAL’s graphic guidelines. To align with UAL’s brand guideline and ensure a consistent look and feel, we use the primary typeface, Helvetica neue

Today and tomorrow's communication plan

Immediate strategies for today’s implementation. Strategic vision for future initiatives.

Our "What’s Your Story?" idea and Online Art Gallery show our commitment. We made a plan and guidelines for the future. In our project, I did research, shared ideas, and interviewed a Creative Shift student. I took charge of the colors and designed the online art gallery. I also made our Instagram posts look good and created templates for reels. My role was about making things look nice and work well in our project.

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