Established in 2020, Sapienic skincare focuses on paleolithic research and the skin's microbiome, aiming to revolutionise skincare with natural ingredients. The brand is now undergoing a transformation, shifting from a biochemistry aesthetic to a forest inspired, paleo-tech theme that highlights the connection between humans, nature, and the microbiome. This rebrand includes subtle tweaks to the logo for enhanced readability, and the creation of a comprehensive brand guideline. The new color palette is drawn from nature and their paleo-tech products, reinforcing a minimalist yet luxurious approach. With a stronger brand identity, Sapienic is poised to make an even greater impact in the skincare industry. The redesigned website now features a cleaner look, improved UX/UI design, and a clear visual hierarchy based on the new palette. Their Instagram presence has also been revamped as part of the brand guidelines, offering a richer blend of nature, education on human history, and biochemistry.